01. Ideology

To protect our planet Earth and fight climate change, we all need to stop using plastic and synthetic materials. The concern has become an ideology of Aticue Décor.

In addition, Aticue is promoting Indian handicrafts and art worldwide.

Aticue Décor resources entire eco-friendly and natural materials such as jute, cotton, industry waste, etc., as raw materials for manufacturing home furnishing items instead of plastics and synthetic materials.

The natural jute or cotton based home decor products deliver eco-friendly solutions to décor homes and offices. Furthermore, it is the trending demand exuberating across the international marketplaces.

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Responsibility

  • Aticue Décor is generating employment in rural areas.
  • Local artisans are getting an opportunity to display their skills to the world by designing outstanding bags, baskets, and furniture.
  • Consuming textile waste for developing the best from waste.
  • Jute farmers are getting good prices for their crops as now it’s converted into value-added products

Collaborating

With the support of our artisans who are basically from villages nearby the Yamuna river in Haryana and some other parts of the U.P, we are able to deliver outstandingly unique and modern art décor items to our customers.

02. Quality embedded in Trending Style

Our team selects a product according to its market demand and viability. Once the trending prerequisites are set then our artisans design the items, products or furniture according to the requirements.

Thereafter, we research on material based on the mentioned below criteria:

  1. The material should be eco-friendly and natural
  2. We select the best natural Jute/ Yarn/ Cotton, etc.
  3. Long-lasting, and can provide high quality to the items
  4. Ensure that quality should justify price bar

Once, these criteria are set with respect to quality development, a sample/prototype is developed. 

After the prototype is passed over various quality tests and receives approval from the quality team, our team begins manufacturing items.

03. Manufacturing Process

  • Collection of suitable raw material
  • Dyeing that material in different colours as required (Outsourced in dying units)
  • Coloured yarns will be converted into ropes
  • Artisans convert ropes into products using basic techniques like stitching, Knitting, handcrafting etc.
  • Product sent to furnishing section where workers (mainly underprivileged ladies) using burning clipping, gunning etc
  • The product further packed after inspection and quality check and dispatched to the customer

Achievements

Selected as incubitee in Agri Business Incubation Centre, Haryana